Keraben Group is taking fantasy to Cersaie 2019
The tile company is set once more to present at the Italian fair, which is held in September. This time drawing on imagination to present their collections through the use of story telling.
The world of ceramics has an annual appointment that sticks firmly in everyone’s diaries. Of course we are talking about the Cersaie fair in Italy, one of the most influential international fairs, whose next edition will take place from the 23rd to the 27th September. Keraben Group will once again be presenting at the event in Bologna, although this time the trip will push boundaries, into the world of stories, thanks to their own stand.
"Once Upon a Time"; a phrase that has been the start of so many journeys. The tile company’s design team steps into the shoes of a fanciful narrator to create sophisticated spaces, which are inspired by three classics of children's literature: The Wizard of Oz, Alice in Wonderland and Peter Pan. In reality, these worlds serve to present the innovations in flooring and wall coverings of their brands: Keraben, Metropol and Casainfinita.
As if we had fallen down the rabbit hole, or flown past the second star to the right, let’s jump from world to world. So here are the exclusive collections we'll be seeing at Cersaie.
The World of Oz - Keraben
The story so far... What if a tornado dragged you from Kansas to the fantasy land of Oz? So begin the adventures of Dorothy, who will have to deal with an evil witch, accompanied by her friends the Scarecrow, the Tin Man and a Cowardly Lion.
What we will see in Cersaie… With the American West as a backdrop, Keraben’s visitors will tour the Yellow Brick Restaurant, Dorothy's Room or the Lion Room, among other magical spaces, discovering new formats, finishes and designs.
The Oz collections are... Contemporary and elegant. The pieces maintain the essence of nature, but combine to achieve a sophisticated and exclusive result.
Wonderland - Metropol
The story so far... A girl named Alice falls through a rabbit hole into a magical, almost surreal world, where she will meet such peculiar characters as the White Rabbit, the Mad Hatter, the Blue Caterpillar, the Cheshire Cat or the Queen of Hearts, who will want to cut her head off.
What we will see in Cersaie… As happens with Alice in the story, we will let ourselves be guided by the White Rabbit through the Unbirthday Room, the Eat/ Drink Me Kitchen or the Maddest Hat Shop of them all, all while getting to know Metropol's ceramic innovations.
The Wonderland collections are...Very decorative, beyond their structural function. There is great range of styles, but they all share one thing: modernity.
Neverland - CasaInfinita
The story so far... The boy who didn't want to grow up and hated the world of adults, always surrounded by other Lost Boys and accompanied by a fairy named Tinkerbell, whose magic dust makes him fly. In Neverland he takes on several adventures alongside pirates, native Americans and mermaids.
What we will see in Cersaie... The visitors of the magical world of Neverland will fly alongside Tinkerbell, and all to discover some ceramic ideas that are born with the drive to stay durable and strong. Full of accessories and additions, to show the passion for design really is in the details.
The Never collections... CasaInfinita is elegant, calm and exquisite. A brand that is characterised by simple styles, but with a remarkable touch of sophistication.
As in all these stories, any visitor to Cersaie will feel as if they have been dropped in the middle of a magical place, where everything is possible. Once more, Keraben Group wants to participate in the international design summit, with new, but timeless collections.
Scenarios that combine quality and durability with original and creative design.